The controversy surrounding transgenderism and women’s sports has been a hot topic in the media and politics. But the debate has also played out in corporate advertising, as major brands like Target, Starbucks, and Bud Light raced to embrace the LGBT agenda.
Dove, the soap and personal care brand, boarded the rainbow train in 2021 when it praised Laurel Hubbard, a male weightlifter who competed as a woman in the Olympics. Dove posted on X, then Twitter: “History in the making. Congrats to Laurel! Here’s to more trans representation in sports.”
Perhaps that post wasn’t surprising three years ago, when more brands felt comfortable using social media to promote their ideologies. However, after this year’s Dove ad during the Super Bowl (the company’s first since 2015), Americans are left confused about where the soap giant actually stands.
Dove is…
