Elon Musk’s X has just filed a lawsuit against the Global Alliance for Responsible Media (GARM). The suit accuses the group of violating anti-trust laws by creating an advertising cartel designed to restrict money going to any site or publication which refuses to meet GARM’s definition of “brand safe.” On X, Musk himself described the move as a declaration of war:
We tried being nice for 2 years and got nothing but empty words.
Now, it is war. https://t.co/MEzH0vqz0p
— Elon Musk (@elonmusk) August 6, 2024
Chris Pavloski is the CEO of Rumble which is also joining the lawsuit:
BREAKING: Rumble has joined @X to sue a cartel of advertisers and ad agencies who conspired to block ad revenue from going to certain platforms and content creators.
GARM was a conspiracy to perpetrate an advertiser boycott of Rumble and others, and that’s illegal. pic.twitter.com/7mnYkyoKuR
— Rumble…
