In its Sunday night media-focused newsletter, Semafor had a puff piece celebrating the faux Republican (read: progressive) site The Bulwark as “one of the breakout media successes” in 2024 with its personalities “bona fide stars” that liberal strategist and publisher Sarah Longwell declared to represent “a new center”… even though their site has a singular, crazy-ex-girlfriend-level focus on Donald Trump.
The Free Beacon’s Joe Simonson put it perfectly in mocking these tools: “The Bulwark is a rabidly partisan pro-Democratic website that nearly exclusively employs Democrats but wants its readers to believe they’re centrists. This is nothing but a marketing technique to build their liberal readership.”
“This cynical technique is common at so many outlets. You’re not a Democrat. You’re actually not even ideological. But you’re…
