Ford said this week that it will make significant cuts to the number of employees who produce its touted F-150 Lightning truck as demand for electric vehicles continues to plummet.
Bloomberg News reported that 1,400 employees will be cut from production at the Rouge Electric Vehicle Center, which is cutting all the way back to having a single shift.
Ford planned to produce around 3,200 F-150 Lightnings per week in 2024 at the Rouge Electric Vehicle Center in Dearborn, Michigan, which assembles all of the electric pickup trucks produced by Ford. Ford announced last month that it was cutting its production of the trucks in half, all the way down to 1,600 per week.
Ford has slashed $12 billion in EV investments as it struggles to sell its all-electric vehicles to consumers who have numerous concerns about transitioning from gas to electric, especially as retail prices for most EVs remain…