Beyoncé fans were delighted to see an advertisement for her upcoming album, “Cowboy Carter,” being projected onto the Guggenheim Museum in New York City just over a week before its March 29 release. The only problem is that the projection was not authorized by the venue.
Advertisements for the album were seen projected on several museums besides the Guggenheim, including the Whitney Museum, New Museum, and the Museum of Art and Design.
Museum reps shared in a statement with ARTnews that they did not authorize their building for that usage. They said Guggenheim staff “was not informed about and did not authorize this activation. However, we invite the public — including Beyoncé and her devoted fans — to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.”
The…
