A couple weeks ago Beege wrote about Harley-Davidson CEO Jochen Zeitz and his push to turn the company into one guided by DEI principles. After it was exposed by Robby Starbuck on X, the company sent out an email saying they were evaluating their policies. They didn’t back off exactly but they seemed to be laying the groundwork for it.
I’ve just obtained a VERY interesting email that was sent by @harleydavidson to employees today about our stories exposing them for going woke.
Harley says they’ve begun an evaluation of “policies, strategies and activities to ensure they’re relevant to our business.”
“The… pic.twitter.com/2jgkQcRhf6
— Robby Starbuck (@robbystarbuck) August 8, 2024
Today, Harley announced it was dropping the woke initiatives in a statement posted on X:
We remain committed to listening to all members of our community as we continue on our journey together as one…
