If there’s one name CEOs don’t want to hear right now, it’s Robby Starbuck. The filmmaker-turned-culture warrior has become a one-man wrecking ball on corporate activism—exposing major brands who think their liberal activism will go undetected.
But there’s no such thing as secret wokeism, as Tractor Supply Co. and John Deere both learned after being hauled into the spotlight for their radical policies on everything from LGBTQ+ Pride to transgenderism and diversity, equity, and inclusion. Three months into his summer of corporate scalps, Starbuck just pulled off another coup: humbling American classic Harley-Davidson into submission.
“It’s time to expose Harley-Davidson,” Starbuck posted about the iconic brand on July 23, ticking off almost two dozen examples of the company’s extremism under German-born boss Jochen Zeitz.
On this CEO’s…
