President Donald Trump has made massive inroads with Gen Z voters through an alternative media strategy that took the president’s message directly to the digital town square.
As a deputy assistant to the president and White House deputy communications director, Kaelan Dorr is a key player in executing Trump’s digital media strategy. He joined a special episode of “The Signal Sitdown” to discuss how Trump became the “memer-in-chief.”
Over the course of the 2024 campaign, Trump eschewed traditional media, opting for a media strategy that met voters where they were consuming content. The Trump team brought the president’s message to podcasts and social media platforms instead of op-eds and prime-time cable news. The big secret, however, is that this strategy is actually “very simple,” Dorr said. “I think that’s what makes it very effective at the end of…
