One of the great mysteries in most polling on abortion is the small percentage of those surveyed who are fully committed to either a pro-life or pro-choice position.
One study of swing states across the country found that only 31% of adult Americans said they put a stake in the ground on one viewpoint or another, with the balance being somewhere in the middle.
It doesn’t make sense not to have your mind made up on abortion—the life developing in the womb is either a human being deserving of protection or it’s not.
But four decades in the branding business have taught me that the decisions people make are not always sensible. We who value life are losing at the ballot box because we presume what’s going on in the minds of abortion-vulnerable women is what matters, rather than what’s happening in their guts. That’s where the battle is raging.
What…
