News Busters

How Wellness Influencers Risk Climate Action Efforts

Laura Paddison, the senior climate writer for the CNN Wire news service, wrote about the “dangerous” threat of social media “wellness influencers” having unapproved opinions about the weather: “Wellness influencers fueled pandemic misinformation. Now they have another big conspiracy in their sights.”

The CNN writer rhetorically set her hair on fire over what one “influencer” with a relatively minor following was saying about the wildfire in Hawaii:

When wildfire ripped through Hawaii’s Maui last August, the impact was devastating: a whole town reduced to ashes, more than 100 lives lost. The inferno was described as the “largest natural disaster in state history.”

But some on Instagram suggested, without evidence, there was something much more nefarious at play.

Wellness influencer @truth_crunchy_mama told her 37,000 followers to “stop…

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