News Busters

Influencers Play Key Role in Engaging Young Voters”

On the PBS NewsHour Tuesday evening, White House reporter Laura Barron-Lopez gushed over the Biden 2024 campaign’s social media push on TikTok and YouTube, a desperate attempt to get hip with the kids, in “How social media influencers are playing a role in the presidential election.”

The headline aside, the segment itself was almost completely dedicated to gushing over Biden’s social media strategy, with pro-Trump efforts tacked on as a throwaway at the end. (Annoying young influencer Harry Sisson was a particular focus.)

Anchor Geoff Bennett: Social media influencers are playing a key role in President Biden’s reelection campaign. It’s a way of connecting to younger voters who are harder to reach through traditional advertising. Here’s Laura Barron-Lopez.

[Harry Sisson, Digital Content Creator, on TikTok clip: All right, everybody. Joe Biden’s about…

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