Jaguar Land Rover is an iconic car company that saw what happened to Bud Light after they slapped Dylan Mulvaney on a can and decided it’d be a good idea if they did something similar.
Your guess is as good as mine as to why.
The car company released an ad featuring the tagline “Copy Nothing” that featured a lot of colorful transgender people posing, sitting on a big pink rock, and looking deadpan into the camera, but what it didn’t feature was any of Jaguar’s cars. A bold strategy, Cotton, but as you can see, it didn’t pay off for them.
And I mean that quite literally.
After the ad aired, Jaguar’s daily UK car sales fell by nine percent, according to Marketcheck, which tracks UK automotive sales data:
In the seven days following the brand redesign launched on the 19/11/2024, 133 used…
