Joe Rogan, the host of the number-one podcast on Spotify, has agreed to a deal estimated to be worth up to $250 million with the audio streaming giant.
Under the deal, “The Joe Rogan Experience” (JRE) will also be distributed across multiple platforms, including YouTube, instead of streaming exclusively on Spotify, The Wall Street Journal reported. The new deal comes after Spotify’s first agreement with Rogan in 2020 when the host signed a $100 million that gave the company exclusive rights to his show.
“The Joe Rogan Experience debuted in 2009, has been a Spotify exclusive since 2020, and we’re just getting started,” Spotify said in a statement announcing the deal. “Today we announced our new multiyear partnership deal with JRE. There’s so much more ahead, including that the show will soon be available on additional platforms. JRE remains podcasting’s king,…
