Shark Tank star Kevin O’Leary, aka “Mr. Wonderful,” offered a passionate defense of Tractor Supply’s decision to put customers over ESG ratings.
During the June 28 edition of CNBC’s Last Call, Anchor Brian Sullivan asked O’Leary whether Tractor Supply had moved too quickly and openly by announcing the end of all their diversity, equity and inclusion (DEI) initiatives.
O’Leary applauded Tractor Supply for listening to their rural customers, before celebrating this setback for radical DEI initiatives. “The pendulum is swinging back to normalcy. America is saying ‘Enough already! This stuff is too crazy. It doesn’t work. It’s not the core of what a business is about. It’s not the DNA of success and it doesn’t take care of our employees and our customers,’” O’Leary told Sullivan. “I’m going to make a statement about this to push this…
