The first rule of marketing is simple: know your audience. The second apparently needs to be a lot more basic, maybe something like: including the product in the pitch. The British luxury car brand Jaguar has violated both rules egregiously with their new ad spot and brand re-launch.
A colorful and strange commercial began circulating on social media this week and was met with derision almost immediately. The ad includes avant-garde people dressed in vibrant, outlandish outfits. The characters can be seen grabbing sledgehammers, painting over the camera lens, and striking poses as the music plays.
Disjointed phrases such as “create exuberant,” “live vivid,” “delete ordinary,” “break molds,” and “copy nothing” appear on the screen.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Tesla founder Elon Musk responded to the ad by…
