Two years after a major rebrand, the streaming service “Max” will revert back to being called “HBO Max,” reflecting what many customers were still calling it informally.
This announcement comes less than two months after Max debuted a logo tweak with a black and white design similar to the classic HBO logo with that same color scheme, per Variety.
Parent company Warner Bros. Discovery announced the name change in a press release, the outlet noted, saying they are “returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.”
“The powerful growth we have seen in our global streaming service is built…
