Businesses are apparently dropping DEI.
But only in name. The institutions are so ideologically captured that they can’t abandon the vile practices,. but the name has gotten so toxic that they have decided to rebrand it.
The same has been happening with ESG. Its reputation has tanked, but the goals must be retained.
Amid growing legal, social and political backlash, American businesses, industry groups and employment professionals are quietly scrubbing DEI from public view — though not necessarily abandoning its practice. https://t.co/unCPeYUhBh
— The Washington Post (@washingtonpost) May 5, 2024
As with so many things in America, when a good or service’s gleam wears off, the powers that be decide what is really needed is a good rebranding. It is so much easier than improving the product or meeting consumer demands.
Last year, Eli Lilly’s annual shareholders letter referenced…