DAILY CALLER NEWS FOUNDATION—Former first lady Michelle Obama’s newly launched podcast, “IMO,” has faced declining viewership, with the latest episode failing to garner 100,000 views.
The podcast has failed to keep viewers interested across digital platforms four weeks after Obama launched the venture with her brother, Craig Robinson. Since the first episode, which received 335,000 views on YouTube, the program’s viewership has been on a steady decline on platforms including YouTube and Spotify.
Following the first episode, the remainder of the episodes did not even remotely reach the over 300,000 views garnered on YouTube. After the third and fourth episodes’ views exceeded 200,000, the fifth release only got 143,000 views as of Tuesday. The latest episode released on Wednesday only received 66,000 views on YouTube as of Tuesday.
The program has not…
