As per new Nielsen Media Research data from this weekend, MSNBC’s precipitous ratings decline hit a new low when the 28-year-old network has fallen behind NewsNation, which has only been around three years and added around-the-clock news programming on June 1.
On Saturday, NewsNation topped MSNBC in the key 25-54 demographic for a total of six hours with the noon Eastern hour and then from 2:00 p.m. to 7:00 p.m. Eastern. Over the course of noon to 7:00 p.m. Eastern, NewsNation won by a healthy 35 percent over the failing MSNBC.
This might be a Captain Obvious-like observation, but Comcast seems to have made the right move in soon jettisoning MSNBC (and six other cable networks, including CNBC).
As for the specifics, noon Eastern’s NewsNation Live with Laura Ingle beat an MSNBC rerun of The Katie Phang Show by a whopping 162 percent (34,000 in the demo…
