Six months ago, in the wake of Donald Trump’s election win, MSNBC saw its audience drop by half nearly overnight. Even the New York Times wondered whether their audience had switched teams and fled to Fox News, where ratings had soared after Trump’s triumph. At the time, however, I cautioned that crushing losses usually result in brief periods of audience disinterest, and that upcoming political fights with Trump could eventually bring most of their viewers back.
Well … they’re still waiting. The Left has already had plenty of high-profile and angry fights with Trump, and MSNBC also decided to launch a new prime-time lineup this month to attract those viewers back and find new ones. And so far, the ratings have not even budged off their post-election crater, according to Mediaite:
MSNBC’s new prime time lineup, which debuted on May 5th, failed to connect…
