Oh, Google. Have you learned nothing? Has your marketing department failed to read the room?
An Instagram post sponsored by one of the world’s largest tech companies is woefully woke, despite consumers consistently indicating that this type of marketing isn’t effective.
We all know that “pulling a Bud Light” is now recognized as committing a misstep in marketing and potentially costing your company more than $1 billion, all in the hopes of impressing a tiny fraction of your customer base who thinks men cosplaying as women is a good idea. But still, the marketing team at Google has decided to risk it all for a dude wearing women’s clothing.
In the ad, influencer Cyrus Veyssi laments his dry skin. “I’m so dry,” he pouts while looking at his reflection. “This winter dryness is not it, especially when I have so many holiday looks to pull off. Thankfully, I know just…