Every so often, we see a sports franchise alter the team insignia for various reasons—usually, it is meant to generate more income while attempting to stoke more interest in the team. Alternate jerseys, refreshed color combinations, and/or new logos may be introduced, all done to recast the impression of the squad and boost fan fervor. In the same fashion, the Democratic Party of Florida is making this type of move.
Ever since Nikki Fried was announced as the new state party chair, there has been great anticipation over what the former Agriculture Secretary and last Democrat elected to a major state office might bring to the affair. This latest announcement seems about in line with what was expected. For reasons both desperate and misguided (and also possibly cashing in on the fervor of the hockey team in South Florida), the state party announced that it will be adopting a new…
