Some of the world’s largest companies are hiring a nonprofit agency to make their commercials appear diverse.
It’s called Free to Work, and it matches companies with minorities to star in their photo shoots and advertisements.
Free the Work partners with Amazon, Google, Snapchat, Meta, Uber, Haagen-Dazs, Verizon, Target, and others to ensure diversity, equity, and inclusion in media campaigns. The nonprofit brought in more than $2.5 million in 2022, according to its 990 report, a financial statement filed by tax-exempt organizations.
Free the Work has made two commercials for abortion giant Planned Parenthood. One called “We Asked. We Listened. We See You,” released in January, features a black woman showing off her mastectomy scars, two girls holding hands, and a girl hugging another girl while holding a pack of Morning After emergency-contraception…
