News Busters

Positive Media Spin, Promotion Couldn’t Save ‘The Apprentice’

Collider said the quiet part out loud.

 “Whatever I can do to help people watch [‘The Apprentice’], I will do” – Steven Weintraub, Collider

He tried. And he wasn’t alone.

The corporate press pulled out all the stops to promote “The Apprentice,” Hollywood’s latest attack on Donald Trump. Story after story after story. Fawning interviews. False claims that the film is a fair assessment of Trump’s rise to power.

The latter is Hollywood fiction.

And it all failed. Miserably.

 

 

 “The Apprentice” couldn’t crack the Top 10 in its debut frame, earning a pathetic $1.5 million from 1,740 screens for 11th place. “The Nightmare Before Christmas,” released 31 years ago, earned more on fewer screens ($2.1 million, 1,700).

The film follows a young Donald Trump (Sebastian…

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