Brands that tend to lean conservative experienced significant corporate reputational improvement because of increased trust from independents, as well as from some Democrats, according to a poll published on Wednesday.
Corporate reputations have plunged to their lowest point since before the COVID-19 pandemic, but conservative-leaning companies ranked among the highest, according to the Axios/Harris Poll 100.
Close to two-thirds of the 100 companies had decreased reputation scores, which reflect a brand’s trust, character, ethics, vision, citizenship, growth, and products and services, while three of the 15 companies that rose over half a point were Hobby Lobby, the Trump Organization, and Fox Corp., according to Axios.
“Many independents, and even some Democrats, in this year’s survey are drifting rightward, which accounts for the boost in reputations…
