XX-XY Athletics, a sportswear company founded by former Levi Strauss & Co President Jennifer Sey — and backed by former NCAA swimmer Riley Gaines — has reportedly received a permanent ban from TikTok over a video advertisement promoting and defending women’s sports.
Sey shared the news — and the ad — via X on Tuesday, saying, “When you run an ad standing up for women and girls’ sports, you get banned for life from @tiktok_us. Here’s the ad. Offensive, right?”
“If you think girls’ and women’s equality matter, stand up,” the ad begins. “If you think girls’ and women’s sports matter, and you want your daughters to have the same opportunity you had, stand up. If you know that it isn’t fair — or safe — to allow males to compete in girls sports because it’s, well, obvious, stand up.”
“Don’t be cowed by people who call you a bigot. You’re not a…
