It’s one thing for irritated Americans to pressure companies into abandoning progressive LGBT agendas; it’s another for long-time Pride sponsors in San Francisco to bail on their own.
This year, several of San Francisco Pride’s major donors—Comcast, Anheuser-Busch, La Crema, Diageo, and Smirnoff—have pulled back from the 2025 Pride Parade and Civic Center Celebrations, leaving organizers scrambling to fill the roughly $300,000 hole in their budget. In total, the San Francisco Pride budgeted $3.2 million for June’s Pride events—$2.3 million of which is meant to be covered by corporate sponsorships.
They claimed a “lack of funds” contributed to their decisions. In fact, a spokesperson from La Crema stated that they’re “not stepping away from our support of the LGBTQ+ community.” Even so, San Francisco Pride’s executive director, Suzanne Ford,…