President-elect Donald Trump’s top pollster revealed in a recent interview that Vice President Kamala Harris herself had been the one who provided the campaign with the most effective ad content.
Tony Fabrizio told Politico, in a joint interview with campaign advisor Chris LaCivita, that the ads that had the greatest impact were the ones in which they were able to use Harris’ own words — and that for that reason, they had never been short of content.
When recapping the election, Fabrizio noted that the Trump team never really believed that the popular vote was in play — until the last two weeks of the campaign. The reason, he explained, was that although Harris had a surge in popularity when she first became the nominee, she was unable to carry that momentum beyond the initial bump.
“I used to describe it like a wave coming up on the shore, and the wave hit its high-water mark…
