I used to love “Star Wars.”
I wonder how many people all over the globe say that. It can’t be a small amount. Whenever anything Star Wars-related was released, it was a major event. It was the most celebrated science fiction franchise in the world. Bring up a picture of the Millennium Falcon; if you were in any country, the people there would automatically know what it is. Now, the brand is clearly struggling.
There’s been a steady decline in viewership for Star Wars releases. “Ashoka” only garnered 1.2 million viewers in the first week. “The Book of Boba Fett” wasn’t any better at 1.9. Even the once-celebrated “The Mandalorian” had only 1.6 million viewers in the first four days compared to Season 2’s 2.08 million.
When “Rogue One” was released in 2016, it raked in over $1 billion. When “Solo: A Star Wars Story” was released just two years later, it only raked in over $392…
