It was cutting-edge, green-as-all-get-out, ahead of the curve, and wicked cool for bragging rights while it lasted, which wasn’t very long. Rental car giant Hertz is still dealing with the aftermath of its badly executed 2021 decision to go all-in on an Electric Vehicle fleet.
…But the problem for Hertz wasn’t necessarily that the cars were electric, and customers simply do not want to drive electric cars. The problem was how Hertz handled the fleet in general, according to industry analysts.
“The execution and marketing of EV’s [by Hertz] was a horror show across the board,” said Daniel Ives, an analyst with Wedbush Securities who follows the EV market. “It’s a black eye they couldn’t recover from.”
Part of the problem with rental EVs are things we’ve discussed over and over again here but compounded by the fact that you’re in an unfamiliar place, often with…
