Ed wrote a great post this morning about MSNBC’s cratering ratings, and one tidbit in there caught my eye: Jake Tapper’s ratings at CNN have dropped like a rock in the past couple of months as well.
Not by a little, and apparently not related to the normal post-election drop in interest that all political shows and sites see. (Related: get more of your friends to come to Hot Air! The summer doldrums are coming, and I can always use more readers in the summer!).
No, there is an inescapable correlation between Tapper’s ratings fall and the publicity blitz for his book. The more people learn about the book, the less interested they are in hearing from Jake Tapper.
Jake Tapper’s CNN show lost 25% of their audience since releasing his book.
The Lead with Jake Tapper hit a nearly decade-low in ratings in May, averaging 525,000 viewers from April 28 to May 25.