Target has announced plans to substantially reduce the number of stores that carry Pride Month merchandise in June. The decision comes after a fierce backlash against the company for plastering its stores with LGBTQ-themed material.
This development highlights the challenges companies face when trying to drive revenue while avoiding moves that could alienate its customer base. The Minneapolis-based retailer will limit the Pride-themed items to select locations based on historical sales performance and availability. The full collection will also be available online.
This decision comes after a rather contention Pride season in 2023, when the retailer was barraged with criticism of its pandering to the LGBTQ community:
In a statement on its website, Target said the items will be curated based on consumer feedback and will include adult apparel, food and beverages, and home…
