Tennessee Attorney General Jonathan Skrmetti and Virginia Attorney General Jason Miyares sued the NCAA on Wednesday, accusing the organization of antitrust violations related to its name, image, and likeness (NIL) policies.
According to the lawsuit, filed in U.S. District Court for the Eastern District of Tennessee on Wednesday, the NCAA has been “artificially depressing” the amount of compensation prospective student-athletes can earn through NIL deals and their ability to negotiate those deals.
“This is all about protecting student athletes and prospective student athletes in making sure that they have market sources available to properly value their name, image, and likeness rights [because] the NCAA has a structure that artificially restricts the market in a way that hurts the student athletes,” Skrmetti told The Daily Wire.
“Student athletes are the heart of college…
