Daily Wire Editor Emeritus Ben Shapiro announced that he’ll be taking a fresh approach with a new ad partner in 2025. Instead of traditional ad reads, “The Ben Shapiro Show,” one of the most popular podcasts in the world, will integrate the AI search platform Perplexity as part of their first native ad integration.
Perplexity will be used mid-show to verify claims, explore cultural topics, and highlight Shapiro’s unapologetic pursuit of highlighting “facts over feelings,” per ADWEEK.
A press release for the initiative called Perplexity “the conversational ‘answer engine’ designed to revolutionize the way users discover information.”
“Perplexity provides instant, factual, and unbiased answers to any question with full sources and citations included, sparing users from having to compare answers or endlessly dig for information,” the press release adds.
The tech…
