“In the practical art of war, the best thing of all is to take the enemy’s country whole and intact; to shatter and destroy it is not so good. So, too, it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them.” – Sun Tzu
The Bud Light boycott was powerful in many ways. It was one of those “proof a god can bleed” moments that made other corporations sit up and take notice. It showed that when conservatives and Americans really wanted to, they could actually boycott a brand and send it into such a financially hazardous situation that its recovery — if it has one — will take some time, and many people from the top to the bottom can and will lose their jobs along the way.
All-in-all, it was America telling corporations in no uncertain terms to “FAFO.”
But one thing I never anticipated was the…
