The following is the text of a letter sent by The Daily Wire to advertising industry professionals following the decision by the World Federation of Advertisers to discontinue the Global Alliance of Responsible Media. It follows a letter sent last month that highlighted an investigation into the Global Alliance of Responsible media by the House Judiciary committee. A PDF of the Friday letter can be viewed here.
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Second Open Letter to our Advertising Industry Colleagues
Re: GARM “Discontinuing” Operations
Dear Colleague,
The World Federation of Advertisers (“WFA”) has decided to discontinue the Global Alliance of Responsible Media (“GARM”), which was established in 2019 under the leadership of Rob Rakowitz.
This development highlights the need to address GARM’s legacy of coercively distorting advertising relationships in the name of “brand safety.” Mr. Rakowitz’s…
