“The Florida Blueprint”: DeSantis’ non-launch campaign launch video

For the last several cycles, presidential candidates have launched their primary campaigns with slick, lengthy campaign videos. These have a fairly common format: initial focus on status-quo gloom, a few quick cuts to talking heads, and then a glow of hope as the candidate emerges. Toss in some more quick-cut talking heads, pictures of sunshine and cheering, and of course the candidate leading the way.Read More