Years from now, business schools will teach the case of Bud Light as a cautionary tale. Suggested course titles: How to Destroy Your Brand Without Really Trying, or Five Ways to Lose Customers by Picking ‘Influencers’. The question will be whether Bud Light still exists when universities and colleges try to analyze the disaster that Anheuser-Busch wrought with its market-leading and culturally popular product.Read More
The Left and Right agree: Boycott Bud
