Veterans get one day. Mothers get one day. Fathers, you guessed it, are celebrated for a single day. But when it comes to celebrating “Pride,” many retailers, corporations, and even government entities, drape themselves in rainbow-colored stripes for the entire month of June.
It’s virtue signaling at its most egregious, and frankly, we find the whole thing despicable.
Companies jumped into Pride Month again this year even after Target faced major backlash and boycotts last summer after debuting a Pride Month collection that included rainbow-adorned baby outfits and, most alarmingly, “tuck-friendly” swimsuits for men who identify as women to hide their genitals.
The company saw a $6 billion decrease in market capitalization amid consumer backlash and eventually moved some of the displays to the back of the store or took them down completely. This drama created a “no…
