The Subway Sandwich Revolt – HotAir

A couple of weeks ago, we discussed an emergency meeting that was called by the owners of Subway sandwich shops around the country. A large number of their franchisees were complaining about all of the “crazy coupons” that the company was issuing, drastically slashing the prices of various products in an effort to drive more traffic and increase the company’s market share. Some of the discounts being offered by the home office were so steep that the individual stores were losing money on their sales and eliminating their profit margin. Apparently, those complaints fell on deaf ears because the company turned around and put out another similar offer almost immediately, offering footlong sandwich deals for $6.99 when the subs normally sell for between $11 and $17. This was apparently a bridge too far and now the chain’s largest franchise group is staging a revolt, encouraging other…