Yesterday, David discussed the ongoing collapse at Anheuser-Busch, which is currently unable to even give away its Bud Light beer for free in some cases. The brand has taken on a toxic flavor among much of its traditional core market. There seems no doubt whatsoever that this all revolves around the company’s ill-fated decision to briefly partner with transgender activist Dylan Mulvaney and there are clearly not enough transgender enthusiasts out there who drink beer to make up the difference. And even if there were, the company’s decision to end the engagement would have driven them off anyway. As the New York Post reported yesterday, the damage hasn’t ended yet and sales of other products than just Bud Light have been impacted.Read More
The underlying reality of the Bud Light fiasco
