It’s been a week to forget for surf company Rip Curl, the latest brand to risk consumers’ wrath with a pro-transgender marketing campaign.
Their January post urging people to meet “waterwoman” Sasha Lowerson, a biological man in a bikini, lit a literal fire under fans, who took to the internet to burn everything from surf booties to boards. Days after deleting the reel, with international outrage at a peak, headquarters decided to do something that Bud Light still hasn’t: apologize.
In a revealing move, management issued a mea culpa late Wednesday night, just five days into the dust-up. “Our recent post has landed us in the divisive space around transgender participation in competitive sport,” a spokesman told Shop-Eat-Surf late Wednesday night. “We want to promote surfing for everyone in a respectful way, but recognize we upset a lot of people with…
