What more can be said about the worst marketing disaster in the history of marketing disasters? I’m talking of course about Bud Light’s inexplicably stupid decision to hook up with TikTok influencer Dylan Mulvaney, an ill-fated marketing faux pas that will be studied in college marketing courses for years, if not decades.Read More
‘We’ll Make That Brand Great Again’: A-B Heir Offers to Buy Back Bud Light, Other Brands
