It was one year ago today when the Bud Light promotions team and online trans influencer Dylan Mulvaney revealed a new marketing partnership. Releasing a bizarre video, Mulvaney is in a bubble bath, clothed, with a tiered display of Bud Light cans in a corner as he sips the brew while somewhat dancing in the suds.
In another Instagram post, Mulvaney announced the partnering comes as he celebrates “365 days of womanhood,” with a can emblazoned with his image and even a March Madness promotional contest. It was a ridiculous display, with Mulvaney trying to playfully sell a concept of a sportsball competition he clearly knows nothing about. It made as much sense as having PETA delivering a “We Have The Greens!” promotion for Arby’s.
The blowback from this display was almost instantaneous. Released on a Saturday, the video prompted rather quick reactions on social media, and by…
