Jeff Bezos is right. Americans do not trust the news media, but he misunderstands why.
Americans are tired of talking heads and the opinions of editorialists masquerading as journalists. But this should not be confused with declining interest in news or politics; viewers are simply moving to channels where they can get an unfiltered view of the candidates from personalities they trust.
If there is one clear lesson from the 2024 election cycle, it’s that candidates for public office must be prepared to engage in this new media landscape to stay competitive, especially on long-form podcasts.
The last time we had a shift this significant was 1960, when America saw the first televised presidential debate between John F. Kennedy and Richard Nixon. The Kennedy-Nixon debate underscored the power of television to shape public perception.
Remember, past is prologue. Take,…
