Vice President Kamala Harris and her running mate, Minnesota Governor Tim Walz have adopted an interesting strategy for winning the presidency. The campaign is showcasing a conspicuous shift in tone and strategy: Projecting an image of positivity and joy.
It appears the media has already gotten the memo and is actively helping to brand the Harris/Walz campaign as “happy warriors” fighting for the American people. It’s an interesting approach, but will it be enough to secure a victory for Harris?
When Harris announced Walz as her running mate in Eau Claire, Wisconsin, the two candidates adopted a more positive messaging approach. “We are joyful warriors,” Harris declared to raucous applause from the crowd. “Because we know that while fighting for a brighter future may be hard work, hard work is good.”
Walz echoed this sentiment, thanking Harris for “bringing back the…
