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XX-XY Athletics Stands Firm for Women’s Sports

XX-XY Athletics celebrated Tuesday its first year on the cultural scene and its commitment to defending women’s sports. 

Last March, 1986 Women’s National Gymnastics Champion Jennifer Sey founded XX-XY Athletics, the first athletic apparel brand to stand up for women in sports. The company reached $1 million in sales before its eighth month, reflecting “a cultural shift in support for women athletes and free speech,” as reported in the company’s press release. 

XX-XY Athletics seeks to “build a world-class athletic brand” while influencing “the heart of cultural conversation” by becoming a “movement.” 

Sey, the CEO of XX-XY Athletics, said, “We are punching above our weight. XX-XY Athletics has proven in just one year that there is massive demand for a brand that unapologetically supports women athletes and free speech.”  

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